The spark started here. Let’s make it burn brighter. We created the oldest interactive marketing association in the U.S. Now we’re going to show the rest of the world what the future looks like.
Become a sponsor!
- Thanks for attending today's Adventures in Native Advertising event. If you were unable to attend, we'll be posting the decks & video soon.
- Some results on the Jack Link's case study with The Awesomes: brand lift +25%. Purchase intent +23%. via @germsja #mimatweet
- .@germsja now riffing on Jack Link's case. Become part of the experience is the approach & taking it to the digital video space. #mimatweet
- What's not working in native via @germsja: content for the sake of content. Collections of smaller, one-off pieces. Ads. #mimatweet
- What's working in Native: deep understanding of client audience & media partner. Cross platform ideas. Know when to walk away. #mimatweet